Wednesday, September 25, 2013

Champagne Gold

(Disclaimer #1: This post has nothing to do with my teaching life.)

When Apple announced the Gold iPhone two weeks ago, I immediately thought, “Sony!”

(Disclaimer #2: The rest of this post is going to date me somewhat. Not quite so much as 8-tracks, but… something like.)

Here is the last piece of consumer electronics that I owned in gold:

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Back in a previous life, I used to do some consumer electronics reviews for Minidisc units — this was back when Minidiscs kinda sorta used to matter (which is basically before the iPod came out and flash/HD-based mp3 players took over the market).

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In 20041, Sony released their flagship model portable MD recorder, the MZ-NH1, and one of the two color options was Champagne Gold. 2 I had to pull this sucker out from the depths of my storage, but it’s still kickin’ — I was still using it to record bootlegs as recently as 2008.

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For a brief few years, these things were slick – miniature re-writable optical disks encased in protective cartridges that carried 74 minutes of music — back when we actually measured our music in minutes and seconds, as opposed to megabytes and gigabytes.3

. . .

I remember back then, me and friends would ogle at the mere fantasy of a single all-in-one device that could function as a phone and music device and camera and… you know, not actually suck. We opined that the consumer electronics companies would NEVER let it happen4.

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Turns out we weren’t that far off.

  1. if memory serves me right []
  2. I’ve always suspected that Apple has some former Sony electronics aficionados in their design ranks… []
  3. Sony finally tried modernizing their MiniDisc line by allowing storage of mp3’s on their disks, and increased the capacity up to 1GB. []
  4. since it would probably cannibalize product sales []